HSLD · Built in Ashland. Build Ashland.

ONE TEAM.
ONE GOAL.

High Speed, Low Drag started as a mantra: move fast, cut friction, execute with purpose. Today it is a family-owned shop in Ashland, Ohio — with a press, a film crew, and a training floor on the way.

The mantra

MOVE FAST.
CUT FRICTION.
CHASE BETTER.

Preparation over talent. Substance over noise. Accountability over excuses.

Meet the crew
ZACH BERNHARD, DO, MBA
FOUNDER · CEO · DIRECTOR OF PERFORMANCE

ZACH BERNHARD, DO, MBA

Played football, basketball, and baseball before continuing his football career at Ashland University. Started HSLD as a mantra — move fast, cut friction, execute with purpose — and built it into a company in his hometown. Orthopedic surgeon by training. Runs the performance side.

More about ZACH BERNHARD

Grew up in small-town Ohio. Biochemistry degree, then surgical training at the Cleveland Clinic and sports medicine fellowship training at Orlando Health, with CSCS work in strength and conditioning on top. That lens — injury prevention, durability, long-term development — runs through everything HSLD does. Talk to Zach about partnerships, schools, and where the brand is headed.

MATT BERNHARD, MD
CFO · CO-OWNER

MATT BERNHARD, MD

A former collegiate football player at Ohio Northern University. Dairy farmer turned board-certified orthopedic surgeon, thirty years in practice in Ashland. Keeps the books and keeps the standard: someone out there is always working harder than you.

More about MATT BERNHARD

Ohio State College of Medicine, then three decades of joint and sports medicine work in Ashland and Mansfield. The farm and the operating room are where the HSLD standard came from. Matt handles the money, the contracts, and the long view.

TRICIA BERNHARD
DIRECTOR OF PRINTING & APPAREL

TRICIA BERNHARD

Played collegiate volleyball at Ashland University before coaching at the high school and club levels. Runs the press and the line. Every HSLD piece and every custom job crosses her table before it ships.

More about TRICIA BERNHARD

Quotes land in the print inbox and Tricia prices them by hand — garment, method, count, art. She picks the blank, signs off the proof, and packs the box. Ashland pickups go through her too.

WESLEY SEYFANG
DIRECTOR OF CREATIVE SERVICES & MEDIA MARKETING

WESLEY SEYFANG

A former collegiate track and field thrower at Ashland University. The creative engine. Joined when the page had zero followers and built the look everything HSLD wears today — film, stills, campaigns, the brand itself.

More about WESLEY SEYFANG

Wesley runs the visual and strategic direction end to end: content, campaign development, website design, and the identities of the athletes HSLD works with. He shoots, cuts, and writes — the Arrows stories under his byline are his.

NICH BERNHARD
DIRECTOR OF ESPORTS · PRINT DESIGN

NICH BERNHARD

Runs the competitive side — tournaments, live production, player experience — and draws the art that goes on the press.

More about NICH BERNHARD

Event development, venue logistics, talent, broadcast. Nich has built and run gaming events end to end and brings the same precision to print design: the file that hits the press is his. Jack of all trades, on purpose.

Ashley Zmarzly, HSLD Director of Content Systems
DIRECTOR OF CONTENT SYSTEMS

ASHLEY ZMARZLY

Builds the systems behind the content — calendars, pipelines, the path from shoot to post to inbox. Nothing ships late on her watch.

More about ASHLEY ZMARZLY

Background in social media management, content strategy, and email marketing across multi-platform campaigns. Ashley keeps every channel consistent and every drop, story, and restock email on schedule.

Christo Siegel
SOCIAL MEDIA STRATEGIST

CHRISTO SIEGEL

Runs the feeds. What gets posted, when, and why — Instagram, TikTok, X, YouTube Shorts — and what the numbers say afterward.

More about CHRISTO SIEGEL

Christo turns the crew's film and stills into the daily HSLD presence, reads the analytics, and shapes the next week's plan. Want a clip reposted or a collab? Start here.

MARKUS HOOD
LEAD STRENGTH COACH

MARKUS HOOD

Former Division II football player at Notre Dame College. Coaches speed, strength, and power for multi-sport high school and college athletes.

More about MARKUS HOOD

Based in Columbus, Markus works alongside the Charg1ng organization and has trained athletes up through Division I. Evidence-based programming built on standards: speed mechanics, movement quality, accountability.